What each service includes
Analytics, a tag manager with server-side conversion tracking, email inboxes and session replay. All of it over REST and MCP, with the same key, and free. Comparisons with the tools you may use now.
Analytics instead of GA4, Plausible or DataFast
- Tracking
- Cookieless by default, single-page and hash routing, custom events and properties (also from HTML attributes), outbound clicks, downloads, forms, 404s, scroll depth, engaged time, Core Web Vitals, site search, UTMs and ad click IDs, consent gating, cross-domain linking
- Server events
- An events API with a dry run, joined to browser visitors, with user properties
- Reports
- Stats, timeseries and comparisons, breakdowns by up to three dimensions, custom metrics, channel groups, realtime with a map, engagement rate, average order value, top movers, insights, CSV, one rollup across all your sites
- Filters
- Wildcards, nested and/or groups, saved segments, new or returning, did or didn't do an event, user properties, timezones
- Goals and funnels
- Goals that apply to past data, funnels in order or any order, with time windows and revenue per step
- People
- Visitors, a session list linked to replay, journeys, first touch, retention cohorts, path exploration, six attribution models
- Revenue
- Stripe in one call with 90 days of history, Polar, Paddle and LemonSqueezy, a payments API, one reporting currency, new and renewal revenue by source, page and campaign
- Subscriptions
- MRR, ARR and ARPU; new, expansion, contraction and churned MRR; churn and trial conversion, by channel, campaign, country or plan
- Ad spend
- Import costs per campaign for ROAS, CPA and CAC
- Ecommerce
- Items in each purchase, with revenue and quantity per product
- AI crawlers
- Which AI bots read which pages, never counted as visitors
- Querying
- Read-only SQL with cost limits, and a schema call that lists every event and property
- Import and export
- History from GA4, Plausible, DataFast or any other tool (their CSV exports or API reports), a check that the numbers match, raw events as NDJSON, CSV or JSON
- Sharing
- Public dashboards with a password, an expiry and a saved segment
- Alerts
- Spikes, drops, no data, goals and payments, plus weekly or monthly reports, by webhook, Slack or email
- Privacy
- Delete a visitor, purge with a dry run, email and phone redaction, path rules, exclusions, a referral-spam filter, Do Not Track and GPC
Tags instead of Google Tag Manager
- Workflow
- A site scan that finds the tags and tools already there, GTM import (an export or the GTM API), a draft you edit item by item, diffs between versions, a preview log, environments, versions and rollback
- Triggers
- Pageview, DOM ready, window loaded, consent initialization, clicks, forms, history changes, element visibility, scroll depth, timers, JavaScript errors, video, custom events, trigger groups
- Variables
- Data layer, URL parts, cookies, element attributes, lookup and regex tables, formatting, about 30 built-ins
- Tag options
- Priority, scheduling, sequencing, firing limits, consent per tag
- Browser tags
- GA4, Google Ads, Meta, TikTok, Snap, image pixels, custom HTML on verified domains
- Conversion APIs
- GA4, Google Ads, Meta, TikTok, LinkedIn, Pinterest, Reddit, Snap, X and webhooks, each counted once with the browser pixel
- Routing
- Per-platform conditions and parameter rules, test sends
- Consent and identity
- Consent Mode v2, TCF v2, hashed user data, cross-domain linking, a lookup store for values like margin by SKU
- Monitoring
- An event and delivery log, tag-fire stats, page coverage, retries and a circuit breaker
Mail instead of AgentMail or a Gmail account
- Inboxes
- Instant inboxes on our domain or yours, plus-address tags, labels, usage limits you can read
- Waiting
- Wait for an email and get the verification code or link back, from authenticated senders only
- Reading
- Threads, search, raw email, attachments and their text, calendar invites, replies without the quoted history
- Sending
- Send, reply and forward, safe to retry, scheduled sending, delivery status per recipient
- Safety
- Inboxes on the shared domain reply only to people who wrote first; allow and block lists
- Domains
- Custom domains with DNS checks, send-only domains, a zone file to import
- Forwarding
- Each email, or a daily digest, to the people who claimed the project
- Events
- Signed webhooks, and an event feed an agent can poll without a public URL
- Checks
- A deliverability report for any message: SPF, DKIM and DMARC
Replay instead of Hotjar or Clarity
- Recording
- Text and inputs masked in the browser by default, selectors to unmask, mask or block, sampling
- Consent
- Consent only where the law asks (EEA, UK, Switzerland), Google Consent Mode, TCF v2, Do Not Track and GPC, IP exclusion
- Sessions
- Search, readable transcripts, summaries across many sessions, raw events, exports, a share-link player and clips
- Signals
- Rage, dead and error clicks, quick backs, excessive scrolling, JavaScript and console errors, failed requests, a frustration score
- Analysis
- Tags and identify, saved segments, trends, funnel drop-offs, events defined after the fact
- Heatmaps
- Click, scroll and attention maps by element or zone, comparisons, conversion share, PNG images
- Surveys
- Popovers, embedded surveys and a feedback tab: NPS, CSAT, CES, product-market fit and text, triggered on exit intent or after a rage click, each answer linked to its session
- Workflow
- Notes, labels, stars, signed webhooks, signals sent on to analytics and your tag container
- Privacy
- Delete or look up one visitor's data, recordings kept 14 days